Evaluation criterion (language teaching) ; Educational policy ; Second language acquisition (language teaching) ; Zweitspracherwerb (Unterricht) ; Foreign language teaching ; Academic language; Scientific language ; Cross-cultural pragmatics; Pragmatics, cross-cultural; Pragmatik, interkulturelle; Intercultural communication ; Hochschule; University (communication situation) ; Needs assessment (language politics) ; Multilingualism; Polylingualism; Plurilingualism ; English as international medium ; Sprachbewahrung; Ethnolinguistic vitality; Vitality, ethnolinguistic; Sprachwechsel; Language shift; Heritage language; Language maintenance ; German ; English