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Bibliographic description
Author
Smolińska, Aneta
Title
Textuality and contextuality
cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe
Place : Publ.
Frankfurt am Main ; Bern ; Bruxelles ; New York ; Oxford ; Warszawa ; Wien: Peter Lang Edition
Year
2017
Written in
English
Extent
276 Seiten
Academic paper
Dissertation, Universität Greifswald, 2015
ISBN
3-631-66877-5; 978-3-631-66877-1
Series
Sprachkönnen und Sprachbewusstheit in Europa; Bd. 9
Selections from contents
Selections from contents
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Intercultural communication
Domains / Psycholinguistics / Context (psycholing.)
Domains / Psycholinguistics / Speech perception (psycholing.) / Bimodal speech perception/production
Domains / Semiotics / Individual aspects (semiot.) / Advertising (semiot.)
Levels / Text linguistics / Picture-word-combination
Redirected from
Advertising (language) ; Cross-cultural pragmatics; Pragmatics, cross-cultural; Pragmatik, interkulturelle; Intercultural communication ; Context (psycholing.) ; Speech perception, bimodal; Speech production, bimodal; Simultaneous communication; Multimodale Kommunikation; Audio-visual speech; Bimodal speech perception/production ; Advertising (semiot.) ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination
