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Bibliographic description
Author
Lantolf, James P.;
Bobrova, Larysa
Title
Happiness is drinking beer: a cross-cultural analysis of multimodal metaphors in American and Ukrainian commercials
Written in
English
Source
International journal of applied linguistics. - Oxford [u.a.] : Blackwell
Volume
22
Year
2012
Issue
1
Page
42-66
Classification
Domains / Technical language / Media language / Television language
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Communication research / Culture-specific communication
Domains / Pragmalinguistics / Communication research / Multimodal communication
Domains / Rhetoric / Effects of language / Advertising
Levels / Lexicology / Lexical field / Beverages (lex. f.)
Levels / Semantics / Theory of metaphor / Analogy (theory of metaphor)
Levels / Semantics / Theory of metaphor / Contrastive analysis of metaphors
Levels / Semantics / Theory of metaphor / Metaphor (figurative language)
Indo-European languages / Germanic / English / American English
Indo-European languages / Slavic languages / Ukrainian
Redirected from
Fernsehen (Sprache) ; Rundfunksprache; Broadcasting language; Fernsehsendung; Television broadcast; Television language ; Advertising (language) ; Ethnopragmatik; Ethnopragmatics; Culture-specific communication ; Code-clustering; Bildlinguistik; Co-speech gesture; Embodiment (Kommunikationsforschung) ; Embodied interaction; Multimodal communication ; Reklame; Advertising ; Alcoholic beverages (lex. f.) ; Liquors (lex. f.) ; Spirituosen (lex. F.) ; Alkoholika (lex. F.) ; Beverages (lex. f.) ; Structure mapping theory; Property attribution theory; Analogy (theory of metaphor) ; Metaphorik, kontrastive; Metaphors (contrastive analysis of) ; Contrastive analysis of metaphors ; Meaning, derived; Bedeutung, übertragene; Metaphor (figurative language) ; English (American) ; USA (English language in the) ; USA (engl. Sprache in den) ; English in the USA; Englisch in den USA; American English ; Ukrainian
