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Bibliographic description
Author Search all publications by the author Friedrich, Silke
Title Deutsch- und englischsprachige Werbung
Textpragmatik, Medialität, Kulturspezifik
Place : Publ. Berlin: Frank & Timme
Year 2015
Written in German
Extent 136 S.
Notes Literaturverz. S. 116-121
ISBN 978-3-7329-0152-4; 3-7329-0152-1
Series Forum für Fachsprachen-Forschung; 123
Selections from contents
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Technical language / Media language / Advertising (language) / Slogan (advertising)
Domains / Pragmalinguistics / Individual aspects (pragm.) / Persuasion (pragm.)
Domains / Rhetoric / Effects of language
Levels / Text linguistics / Contrastive text linguistics
Indo-European languages / Germanic / German
Indo-European languages / Germanic / English
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Advertising (language) ; Slogan (advertising) ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Language effects; Effects of language ; Text linguistics, contrastive; Textlinguistik, kontrastive; Contrastive text linguistics ; German ; English