Home
Search
Classification
About BLLDB
Contact
Privacy
Help
Deutsch
STATUS
Guest (Restricted Access)
SELECTED TITLES
Selected titles:
0
Export:
Text
|
Dublin Core
|
RIS
Monograph
[Search Result]
|
[save]
|
Bibliographic description
Author
Baj, Barbara
Title
Männerdiskurse in der deutschen und polnischen Anzeigenwerbung von 1995 bis 2009
eine diskurslinguistische Analyse
Place : Publ.
Frankfurt a. M.: Lang-Ed.
Year
2015
Written in
German; German
Extent
399 S.
Academic paper
Zugl.: Greifswald, Univ., Diss., 2014
ISBN
3-631-66054-5; 978-3-631-66054-6
Series
Studien zur Text- und Diskursforschung; 11
Selections from contents
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Conversational analysis (pragm.)
Domains / Rhetoric / Effects of language / Advertising
Domains / Sociolinguistics / Language and gender / Gender-specific communication
Domains / Sociolinguistics / Language and gender / Masculinity
Levels / Text linguistics / Picture-word-combination
Levels / Text linguistics / Contrastive text linguistics
Levels / Text linguistics / Text analysis / Critical discourse analysis
Levels / Text linguistics / Text types / Personal advertisement (media)
Indo-European languages / Germanic / German
Indo-European languages / Slavic languages / Polish
Redirected from
Advertising (language) ; Discourse analysis (pragm.) ; Diskursgrammatik; Gesprächsanalyse; Konversationsgrammatik; Conversational analysis (pragm.) ; Reklame; Advertising ; Sex-specific communication; Genderlect; Sex-specific language behavior; Gender-specific language behavior; Geschlechtsspezifisches Sprachverhalten; Gender-specific communication ; Masculinity ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Text linguistics, contrastive; Textlinguistik, kontrastive; Contrastive text linguistics ; Dispositivanalyse; Dispositive analysis; Critical discourse analysis ; Zeitungsanzeige; Inserat; Newspaper notice; Newspaper ad; Personal advertisement (media) ; German ; Polish
Reviews
Szczęk, Joanna. Eine @diskursanalytische Analyse der Männerdiskurse in der deutschen und polnischen Anzeigenwerbung - Barbara Baj: Männerdiskurse in der deutschen und polnischen Anzeigenwerbung von 1995-2009. Frankfurt a. M.: Lang-Ed., 2015, 2016
