Health care; Gesundheitswesen; Medicine (technical language) ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Evaluation criterion (language effects) ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Accommodation (text production) ; Audience adaptation (text production) ; Receiver orientation (text production) ; Streitschrift; Schmähschrift ; Fachexterne Kommunikation; Experten-Laien-Kommunikation; Expert-layperson communication; Popular-science text ; English (American) ; USA (English language in the) ; USA (engl. Sprache in den) ; English in the USA; Englisch in den USA; American English
