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Bibliographic description
Author
Paganoni, Maria Cristina
Title
City branding and new media: linguistic perspectives, discursive strategies and multimodality
Place : Publ.
Basingstoke, Hampshire: Palgrave Macmillan
Year
2015
Written in
English
Extent
xii, 162 Seiten
ISBN
978-1-137-38795-0
Selections from contents
Selections from contents
Classification
Domains / Technical language / Media language
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Communication research / Internet
Domains / Pragmalinguistics / Communication research / Media (communication research)
Domains / Pragmalinguistics / Communication research / Public relations (communication research)
Domains / Pragmalinguistics / Communication research / Self-presentation (communication research)
Domains / Rhetoric / Effects of language / Speaker strategy
Domains / Semiotics / Individual aspects (semiot.) / Advertising (semiot.)
Levels / Text linguistics / Text types / Homepage
Indo-European languages / Germanic / English
Redirected from
Media language ; Advertising (language) ; Netzsprache; Netspeak ; Hörerbeteiligung (Hörfunk) ; Listener participation (radio) ; Zuschauerbeteiligung (Fernsehen) ; Spectator response (television) ; Talk-back radio; Media (communication research) ; Kommunikationspolitik; Communication policy; Public relations (communication research) ; Self-disclosure; Self-presentation (communication research) ; Speaker strategy ; Advertising (semiot.) ; Web page; Website ; English
Subject terms
Expo
