Presse (Sprache) ; Zeitungssprache; Newspaper language ; Norm of interaction; Regel (pragm.) ; Rule (pragm.) ; Interactional norm ; Ethnopragmatik; Ethnopragmatics; Culture-specific communication ; Volitiv; Volitive; Dynamische Modalität; Dynamic modality; Deontic modality ; Text linguistics, contrastive; Textlinguistik, kontrastive; Contrastive text linguistics ; Accommodation (text production) ; Audience adaptation (text production) ; Receiver orientation (text production) ; Fachexterne Kommunikation; Experten-Laien-Kommunikation; Expert-layperson communication; Popular-science text ; English (British) ; Grossbritannien (engl. Sprache in) ; Great Britain (English language in) ; Englisch in Grossbritannien; English in Great Britain; British English ; Korean