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Bibliographic description
Author Search all publications by the author Cui, Ying; Wang, Qingmei
Title Differences in the transference of humor and personification in advertisement translation
Written in English
Source Journal Journal of language & translation. - Seoul
Volume 11
Year 2010
Issue 2
Page 47-69
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language / Humor
Domains / Rhetoric / Effects of language / Advertising
Domains / Translation / Translation of technical language
Domains / Translation / Language and culture (translation)
Domains / Translation / Translation strategy
Levels / Semantics / Theory of metaphor / Anthropomorphic metaphor
Indo-European languages / Germanic / English
Non-Indo-European languages / Sino-Tibetan languages / Chinese
Redirected from
Advertising (language) ; Sprachhumor; Verbal humor ; Reklame; Advertising ; Technical language (translation of) ; Translation of technical language ; Interkulturelle Übersetzung; Intercultural translation; Foreignizing (translation) ; Domestication (translation) ; Language and culture (translation) ; Strategie (Übersetzung) ; Strategy (translation) ; Inferenz (Übersetzung) ; Inference (translation) ; Antizipation (Übersetzung) ; Anticipation (translation) ; Direct translation; Indirect translation; Translation strategy ; Personifizierung; Personification; Metapher (anthropomorphische) ; Anthropomorphic metaphor ; English ; Mandarin; Kantonesisch; Cantonese; Putonghua; Sinitic; Hakka; Yue; Chinese