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Bibliographic description
Author
Schmitz, Ulrich
Title
Blickfang und Mitteilung: zur Arbeitsteilung von Design und Grammatik in der Werbekommunikation
Written in
German
Source
Zeitschrift für angewandte Linguistik. - Berlin ; New York, NY : de Gruyter Mouton
Year
2011
Issue
54
Page
79-109
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language / Advertising
Domains / Semiotics / Individual aspects (semiot.) / Advertising (semiot.)
Domains / Semiotics / Symbol (semiot.)
Levels / Text linguistics / Picture-word-combination
Levels / Text linguistics / Layout
Levels / Text linguistics / Text analysis
Indo-European languages / Germanic / German
Redirected from
Advertising (language) ; Reklame; Advertising ; Advertising (semiot.) ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Gestaltung (text.) ; Discourse analysis (text.) ; Text analysis ; German
