Cross-cultural pragmatics; Pragmatics, cross-cultural; Pragmatik, interkulturelle; Intercultural communication ; Communication research ; Semiotics, contrastive; Semiotik, kontrastive; Contrastive semiotics ; Sign ; Linguistic imperialism; Globalisierung; Globalization; Transnationalization; Colonialism/Globalization ; Identität und Sprache; Identity and language; Fremdheit und Sprache; Estrangement and language; Sprache und Integration; Integration und Sprache; Language and identity ; Ideologie und Sprache; Ideology and language; Ideology and linguistics; Ideologie und Sprachwissenschaft; Language and ideology ; Plérémique; Sign (linguistic) ; Linguistic sign ; Translation theory; Theorie (Übersetzung) ; Theory of translation ; Theory of metaphor
