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Bibliographic description
Author Search all publications by the author Wojtaszek, Adam
Title Information processing and recall of foregrounded elements in Polish press advertisements
Written in English
Source Journal Linguistica Silesiana. - Kraków : Universitas
Volume 30
Year 2009
Page 169-184
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Technical language / Media language / Advertising (language) / Slogan (advertising)
Levels / Text linguistics / Foregrounding (text.)
Indo-European languages / Slavic languages / Polish
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Advertising (language) ; Slogan (advertising) ; Verfremdung; Ostranenie; Foregrounding (text.) ; Polish