Ökonomie (Fachsprache) ; Economy (technical language) ; Academic language; Scientific language ; Ethnopragmatik; Ethnopragmatics; Culture-specific communication ; Rhetoric, contrastive; Rhetorik, kontrastive; Contrastive rhetoric ; Academic language (history of) ; Scientific language (history of) ; Sachtext; Scientific article; Sachbuch; Nonfiction; Technical discourse ; German ; English (British) ; Grossbritannien (engl. Sprache in) ; Great Britain (English language in) ; Englisch in Grossbritannien; English in Great Britain; British English ; Danish ; Bulgarian