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Bibliographic description
Author
Fasulo, Alessandra;
Mannetti, Lucia;
Metastasio, Renata;
Mosiello, Francesca
Title
La ricerca sulla comunicazione pubblicitaria in psicologia
Written in
Italian
Source
Il commercio del senso. - Roma : Meltemi
Year
2007
Page
95-122
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Individual aspects (pragm.) / Persuasion (pragm.)
Domains / Rhetoric / Effects of language / Speaker strategy
Domains / Rhetoric / Effects of language / Advertising
Redirected from
Advertising (language) ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Speaker strategy ; Reklame; Advertising
