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Bibliographic description
Author Search all publications by the author Koskensalo, Annikki
Title Interkulturelle Aspekte transnationaler Werbekommunikation am Beispiel der Schriftsprache von deutschen und finnischen Werbeprospekten - Versuch einer transdisziplinären theoretischen Einbettung und methodologische Bemerkungen
Written in German
Source Journal Moderne Sprachen. - Wien : Ed. Praesens
Volume 51
Year 2007
Page 179-211
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Communication research / Culture-specific communication
Domains / Translation / Language and culture (translation)
Levels / Text linguistics / Contrastive text linguistics
Levels / Text linguistics / Text production / Receiver orientation (text production)
Levels / Text linguistics / Text types / Brochure
Indo-European languages / Germanic / German
Non-Indo-European languages / Ural-Altaic language / Uralic languages / Finno-Ugric languages / Finnish
Redirected from
Advertising (language) ; Ethnopragmatik; Ethnopragmatics; Culture-specific communication ; Interkulturelle Übersetzung; Intercultural translation; Foreignizing (translation) ; Domestication (translation) ; Language and culture (translation) ; Text linguistics, contrastive; Textlinguistik, kontrastive; Contrastive text linguistics ; Accommodation (text production) ; Audience adaptation (text production) ; Receiver orientation (text production) ; Prospekt; Brochure ; German ; Suomi; Finnish