Applied linguistics ; Language and power; Power and language; Dominance and language; Herrschaft und Sprache; Logocracy; Language ownership; Language and domination ; Language criticism ; Language planning; Purification of language; Sprachpurismus; Sprachverfall; Language decay; Language cultivation ; Lexikon; Lexicon; Vocabulary ; Modewort; Buzzword; Keyword (sociolinguistics) ; Catchword ; German