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Bibliographic description
Author
Ifantidou, Elly;
Tzanne, Angelikē
Title
Multimodality and relevance in the Athens 2004 Olympic Games televised promotion
Written in
English
Source
Revista alicantina de estudios ingleses. - Alicante : Univ.
Volume
19
Year
2006
Page
191-210
Classification
Domains / Technical language / Individual technical languages / Sports (technical language)
Domains / Technical language / Media language / Television language
Domains / Pragmalinguistics / Conversational postulate / Relevance theory (pragm.)
Domains / Rhetoric / Effects of language / Advertising
Levels / Semantics / Theory of metaphor / Metaphor (figurative language)
Redirected from
Sports (technical language) ; Fernsehen (Sprache) ; Rundfunksprache; Broadcasting language; Fernsehsendung; Television broadcast; Television language ; Relevance theory (pragm.) ; Reklame; Advertising ; Meaning, derived; Bedeutung, übertragene; Metaphor (figurative language)
