Yugoslavia ; Austria ; Hungary ; Media language ; Rhetoric ; Politics (rhetor.) ; Semiotic sociology; Soziosemiotik; Sociosemiotics; Social semiotics ; Language and sex; Gender studies; Metrosexuality; Language and gender ; Language and society ; Identität und Sprache; Identity and language; Fremdheit und Sprache; Estrangement and language; Sprache und Integration; Integration und Sprache; Language and identity ; Sprachnationalismus; Nationalism (linguistic) ; Nationalismus (sprachlicher) ; Language and nationality ; Language and politics ; Dispositivanalyse; Dispositive analysis; Critical discourse analysis