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Bibliographic description
Author Search all publications by the author Ostheeren, Klaus
Title Die AIDA-Formel als psychische Strategie, Textmodell und Handlungsmatrix
Written in German
Notes 11 Literaturangaben
Source Anthology Sprache zwischen Theorie und Technologie. - Wiesbaden : Dt. Univ.-Verl.
Year 2003
Page 227-235
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language
Redirected from
Advertising (language) ; Language effects; Effects of language
Named Persons
Lewis, E.St.E.