Advertising (language) ; Pragmalinguistics ; Pragmatics, contrastive; Pragmatik, kontrastive; Contrastive pragmatics ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Ethnopragmatik; Ethnopragmatics; Culture-specific communication ; Relevance theory (pragm.) ; Comparison ; English (British) ; Grossbritannien (engl. Sprache in) ; Great Britain (English language in) ; Englisch in Grossbritannien; English in Great Britain; British English ; Japanese