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Bibliographic description
Author Search all publications by the author Friedrich, Patricia
Title English in advertising and brand naming
sociolinguistic considerations and the case of Brazil
Written in English
Notes 16 Literaturangaben
Source Journal English today. - Cambridge : Cambridge Univ. Press
Volume 18
Year 2002
Issue 70
Page 21-28
Classification
General topics / Countries/regions / America / South America / Brazil
Domains / Technical language / Media language / Advertising (language)
Domains / Sociolinguistics
Levels / Lexicology / Loan word / Anglicism
Levels / Onomastics / Other names / Trade marks
Indo-European languages / Germanic / English / Other varieties of English
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Brazil ; Advertising (language) ; Sociolinguistics ; Anglicism ; Brand names; Names (of brands) ; Warennamen; Ergonym; Trade marks ; Other varieties of English