Manager (language behavior) ; Führungskraft (Sprachverhalten) ; Rollenkonflikt (Kommunikationsforschung) ; Positioning theory; Role-specific communication ; Self-disclosure; Self-presentation (communication research) ; Speaker strategy ; Language and sex; Gender studies; Metrosexuality; Language and gender ; Identität und Sprache; Identity and language; Fremdheit und Sprache; Estrangement and language; Sprache und Integration; Integration und Sprache; Language and identity ; Accommodation (text production) ; Audience adaptation (text production) ; Receiver orientation (text production) ; Bekanntschaftsanzeige; Personal ad; Dating ad; Lonely hearts ad; Contact ad ; English