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Bibliographic description  |
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| Title |
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Werbung |
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| Involved pers. |
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Kollmann, Karl; Rastner, Eva Maria; Schlacher, Gerda; Gratzer, Georg; Trumler, Barbara; Kugler, Hans Gerold; Oberhuber, Bernd; Patocka, Franz; Raninger, Susanne; Küster, Rainer; Czuma, Christine; Klengel, Karin; Eckendonk, Carlo van; Prüger, Heidi; Janshoff, Friedrich |
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German |
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Informationen zur Deutschdidaktik. - Innsbruck : StudienVerlag |
| Volume |
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22 |
| Year |
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1998 |
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3 |
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18-144 |
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Classification |
| Domains / Technical language / Media language / Advertising (language) |
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| Domains / Nonverbal communication |
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| Domains / Pragmalinguistics / Communication research |
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| Domains / Rhetoric / Effects of language |
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| Domains / Rhetoric / Effects of language / Advertising |
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| Domains / Rhetoric / Stylistic figure |
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| Domains / Rhetoric / Stylistic figure / Pun |
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| Domains / Sociolinguistics / Language and society |
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| Levels / Onomastics / Other names / Trade marks |
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| Levels / Semantics / Theory of metaphor / Metaphor (figurative language) |
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| Indo-European languages / Germanic / German |
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Redirected from |
| Advertising (language) ; Körpersprache; Chronemics; Kinetik; Kinesics; Nonverbal communication ; Communication research ; Language effects; Effects of language ; Reklame; Advertising ; Stylistic figure ; Conundrum; Pun ; Language and society ; Brand names; Names (of brands) ; Warennamen; Ergonym; Trade marks ; Meaning, derived; Bedeutung, übertragene; Metaphor (figurative language) ; German |
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