Discourse analysis (pragm.) ; Diskursgrammatik; Gesprächsanalyse; Konversationsgrammatik; Conversational analysis (pragm.) ; Linguistic imperialism; Globalisierung; Globalization; Transnationalization; Colonialism/Globalization ; Ideologie und Sprache; Ideology and language; Ideology and linguistics; Ideologie und Sprachwissenschaft; Language and ideology ; Type of discourse; Text types ; English