Postmoderne; Postmodernism; Poststructuralism ; Institutional communication ; Communication research ; Language and sex; Gender studies; Metrosexuality; Language and gender ; Language and power; Power and language; Dominance and language; Herrschaft und Sprache; Logocracy; Language ownership; Language and domination ; Ideologie und Sprache; Ideology and language; Ideology and linguistics; Ideologie und Sprachwissenschaft; Language and ideology ; English