Folk linguistics; Layman's linguistics ; Metalinguistic awareness; Phonologische Bewusstheit; Phonological awareness; Focus on form (language teaching) ; Sprachbewusstsein; Linguistic awareness ; Populism; Populismus; Agitation; Wahlkampf ; Language and society ; Language and politics ; Language criticism ; Language planning; Purification of language; Sprachpurismus; Sprachverfall; Language decay; Language cultivation ; German