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Bibliographic description
Author Search all publications by the author Isaksson, Maria
Title Ethos and pathos representations in mission statements: identifying virtues and emotions in an emerging business genre
Written in English
Source Anthology Business discourse. - Bern [u.a.] : Lang
Year 2005
Page 111-138
Classification
Domains / Pragmalinguistics / Individual aspects (pragm.) / Pathos
Domains / Pragmalinguistics / Other communication situations / Organizational communication
Levels / Lexicology / Lexical field / Affect (lex. f.)
Levels / Lexicology / Lexical field / Virtue (lex. f.)
Levels / Text linguistics / Text types / Mission statement
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Unternehmenskommunikation; Business communication; Organizational communication ; Emotionswort; Sprache und Emotion; Language and emotion; Liebe (lex. F.) ; Love (lex. f.) ; Emotions (terms for) ; Affect (lex. f.) ; Virtue (lex. f.) ; Unternehmensleitbild; Corporate Value Statement; Mission statement