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Bibliographic description
Author Search all publications by the author Zhou, Sijing
Title 'Advertorials': a genre-based analysis of an emerging hybridized genre
Written in English
Source Journal Discourse & communication. - Los Angeles [u.a.] : Sage
Volume 6
Year 2012
Issue 3
Page 323-346
Classification
Domains / Technical language / Media language / Newspaper language
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Individual aspects (pragm.) / Evaluative use of language
Levels / Text linguistics / Layout
Levels / Text linguistics / Text analysis
Levels / Text linguistics / Text segmentation
Levels / Text linguistics / Text types / Advertorial
Levels / Text linguistics / Text types / Genre theory
Levels / Text linguistics / Text theory / Hybridity (text.)
Indo-European languages / Germanic / English
Redirected from
Presse (Sprache) ; Zeitungssprache; Newspaper language ; Advertising (language) ; Bewertender Ausdruck; Kritik (pragm.) ; Criticism (pragm.) ; Lob (pragm.) ; Praise (pragm.) ; Opinion (speech act) ; Meinungsäusserung; Neutralität (pragm.) ; Neutrality (pragm.) ; Appraisal (pragm.) ; Evaluative use of language ; Gestaltung (text.) ; Discourse analysis (text.) ; Text analysis ; Redegliederung; Segmentation (text.) ; Segmentierung (text.) ; Textteile; Text segments; Textstruktur; Textorganisation; Structure of texts; Textual organisation; Diskursanalyse (Textlinguistik) ; Discourse analysis (text linguistics) ; Text segmentation ; Adverticle ; Architextualität; Architextuality; Genre theory ; Hybridity (text.) ; English
Subject terms
Forbes (amer. Zeitschrift) | Fortune (amer. Zeitschrift) | Newsweek (amer. Zeitschrift) | Business Week (amer. Zeitung)