Media language ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Language effects; Effects of language ; Language and society ; Ideologie und Sprache; Ideology and language; Ideology and linguistics; Ideologie und Sprachwissenschaft; Language and ideology ; Language and politics ; Stereotype ; Stigma; Prejudice ; Basic level concept; Prototype (semant.) ; Dispositivanalyse; Dispositive analysis; Critical discourse analysis ; English