BLLDB - Title Entry - Boerman, Sophie C.: Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses

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Journal article

Bibliographic description

Author		Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, Peter
Title		Sponsorship disclosure: effects of duration on persuasion knowledge and brand responses

Written in		English
Source		Journal of communication. - Cary, NC : Oxford University Press
Volume		62
Year		2012
Issue		6
Page		1047-1064

Classification
Domains / Technical language / Media language / Disclosure (media)

Domains / Technical language / Media language / Television language

Domains / Pragmalinguistics / Individual aspects (pragm.) / Persuasion (pragm.)

Domains / Pragmalinguistics / Communication research / Media (communication research)

Domains / Rhetoric / Self-presentation (rhetor.)

Domains / Rhetoric / Effects of language / Advertising

Levels / Onomastics / Other names / Trade marks

Indo-European languages / Germanic / Dutch


Redirected from
Offenlegung (Medien) ; Disclosure (media) ; Fernsehen (Sprache) ; Rundfunksprache; Broadcasting language; Fernsehsendung; Television broadcast; Television language ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Hörerbeteiligung (Hörfunk) ; Listener participation (radio) ; Zuschauerbeteiligung (Fernsehen) ; Spectator response (television) ; Talk-back radio; Media (communication research) ; Ethos (rhetor.) ; Self-presentation (rhetor.) ; Reklame; Advertising ; Brand names; Names (of brands) ; Warennamen; Ergonym; Trade marks ; Holländisch; Dutch

Subject terms
MTV was here (internat. Fernsehsendung)