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Bibliographic description
Author Search all publications by the author Granzow, Martin
Title Wirkungsparameter persuasiver Kommunikation im persönlichen Verkauf
Place : Publ. Berlin: Logos-Verl.
Year 2014
Written in German
Extent XX, 300 S.
Academic paper Zugl.: Berlin, Steinbeis-Hochsch., Diss.
ISBN 978-3-8325-3844-6; 3-8325-3844-5
Series Transferorientierte betriebswirtschaftliche Forschung; 8
Selections from contents
Selections from contents
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Methodology / Research techniques / Ethology
Domains / Pragmalinguistics / Individual aspects (pragm.) / Persuasion (pragm.)
Domains / Pragmalinguistics / Other communication situations / Service encounter
Domains / Rhetoric / Effects of language
Domains / Rhetoric / Effects of language / Manipulation (through language)
Domains / Sociolinguistics / Language and society / Language and social studies
Indo-European languages / Germanic / German
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Advertising (language) ; Ethology ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Restaurant; Business communication; Notruf; Emergency call; Service encounter ; Language effects; Effects of language ; Manipulation (through language) ; Sociology of translation; Language and social studies ; German