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Bibliographic description
Author
Eggs, Frederike
Title
Wenn Mülleimer sprechen können: eine sprach- und medienwissenschaftliche Analyse der Werbekampagne der Stadtreinigung Hamburg
Written in
German
Source
Zeitschrift für angewandte Linguistik. - Berlin ; New York, NY : de Gruyter Mouton
Volume
59
Year
2013
Issue
1
Page
107-145
Classification
Domains / Technical language / Media language / Advertising (language) / Slogan (advertising)
Domains / Phraseology / Deviation (phraseol.)
Domains / Pragmalinguistics / Communication research / Media (communication research)
Domains / Pragmalinguistics / Communication research / Public relations (communication research)
Domains / Rhetoric / Effects of language / Language joke
Domains / Rhetoric / Effects of language / Advertising
Domains / Rhetoric / Stylistic figure / Pun
Levels / Text linguistics / Intertextuality
Indo-European languages / Germanic / German
Redirected from
Slogan (advertising) ; Anomaly (phraseol.) ; Hypallage; Anti-Sprichwort; Anti-proverb; Deviation (phraseol.) ; Hörerbeteiligung (Hörfunk) ; Listener participation (radio) ; Zuschauerbeteiligung (Fernsehen) ; Spectator response (television) ; Talk-back radio; Media (communication research) ; Kommunikationspolitik; Communication policy; Public relations (communication research) ; Witz; Language joke ; Reklame; Advertising ; Conundrum; Pun ; Transtextualität; Transtextuality; Hypertextualität; Hypertextuality; Hypotextualität; Hypotextuality; Intertextuality ; German
Subject terms
Stadtreinigung Hamburg
