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Bibliographic description
Author Search all publications by the author Pérez Hernández, Lorena
Title Cognitive tools for successful branding
Written in English
Source Journal Applied linguistics. - Oxford : Oxford Univ. Press
Volume 32
Year 2011
Issue 4
Page 369-388
Classification
Domains / Pragmalinguistics / Individual aspects (pragm.) / Persuasion (pragm.)
Domains / Rhetoric / Effects of language / Advertising
Levels / Onomastics / Name and identity
Levels / Onomastics / Other names / Trade marks
Levels / Semantics / Cognitive semantics
Levels / Semantics / Word semantics / Connotation
Indo-European languages / Germanic / English
Redirected from
Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Reklame; Advertising ; Name and identity ; Brand names; Names (of brands) ; Warennamen; Ergonym; Trade marks ; Cognitive semantics ; Semantic prosody; Discourse prosody; Connotation ; English