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Bibliographic description
Author Search all publications by the author Bateman, John A.
Title Text and image
a critical introduction to the visual-verbal divide
Place : Publ. London [u.a.]: Routledge
Year 2014
Written in English
Extent XVI, 276 S.
Notes Literaturverz. S. [253] - 267
ISBN 978-0-415-84198-6; 978-0-415-84197-9
Selections from contents
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Communication research / Multimodal communication
Domains / Rhetoric / Effects of language
Domains / Rhetoric / Effects of language / Advertising
Levels / Semantics / Theory of metaphor / Metaphor (figurative language)
Levels / Text linguistics / Picture-word-combination
Levels / Text linguistics / Narratology
Levels / Text linguistics / Text constitution
Redirected from
Advertising (language) ; Code-clustering; Bildlinguistik; Co-speech gesture; Embodiment (Kommunikationsforschung) ; Embodied interaction; Multimodal communication ; Language effects; Effects of language ; Reklame; Advertising ; Meaning, derived; Bedeutung, übertragene; Metaphor (figurative language) ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Erzählgrammatik; Erzähltheorie; Narratology ; Cohesion (text.) ; Kohäsion (text.) ; Coherence (text.) ; Kohärenz (text.) ; Text constitution
Reviews
Wen, Suijun. John A. Bateman: Text and image. Oxford: Routledge, 2014, 2015