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Bibliographic description
Author Search all publications by the author Xu, Qian; Sundar, S. Shyam
Title Lights, camera, music, interaction! Interactive persuasion in e-commerce
Written in English
Source Journal Communication research. - Beverly Hills, Calif. : Sage Publ.
Volume 41
Year 2014
Issue 2
Page 282-308
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Individual aspects (pragm.) / Persuasion (pragm.)
Domains / Pragmalinguistics / Communication research / Communication technology
Domains / Pragmalinguistics / Other communication situations / Computer-mediated communication
Domains / Rhetoric / Effects of language / Evaluation criterion (language effects)
Domains / Rhetoric / Effects of language / Advertising
Levels / Text linguistics / Text types / Homepage
Indo-European languages / Germanic / English
Redirected from
Advertising (language) ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Kommunikationstechnologie; Informationstechnologie; Information technology; Informationstechnik; ICT; Communication technology ; E-Mail; Voice mail; Chat; Computer-mediated communication ; Evaluation criterion (language effects) ; Reklame; Advertising ; Web page; Website ; English