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Bibliographic description
Author
Wang, Zheng;
Morey, Alyssa C.;
Srivastava, Jatin
Title
Motivated selective attention during political ad processing: the dynamic interplay between emotional ad content and candidate evaluation
Written in
English
Source
Communication research. - Beverly Hills, Calif. : Sage Publ.
Volume
41
Year
2014
Issue
1
Page
119-156
Classification
Domains / Rhetoric / Affect (rhetor.)
Domains / Rhetoric / Politics (rhetor.) / Slogan (politics)
Domains / Rhetoric / Effects of language / Evaluation criterion (language effects)
Domains / Rhetoric / Effects of language / Propaganda
Domains / Rhetoric / Effects of language / Advertising
Redirected from
Pathopoeia; Pathos (rhetor.) ; Affect (rhetor.) ; Politische Parolen; Parolen (politische) ; Schlagwort (Politik) ; Buzzword (politics) ; Catchword (politics) ; Ideograph (rhetor.) ; Slogan (politics) ; Evaluation criterion (language effects) ; Populism; Populismus; Agitation; Wahlkampf ; Reklame; Advertising