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Bibliographic description
Author
Albert, Georg
Title
Witzige Werbung
zur Unterscheidung minimaler Bedeutungen
Written in
German
Source
Wirkendes Wort. - Trier : WVT, Wissenschaftlicher Verl. Trier
Volume
63
Year
2013
Issue
3
Page
485-499
Classification
Domains / Technical language / Media language / Advertising (language) / Slogan (advertising)
Domains / Phraseology / Idiomaticity
Domains / Rhetoric / Effects of language / Advertising
Domains / Rhetoric / Stylistic figure / Pun
Levels / Semantics / Context (semant.)
Levels / Semantics / Theory of metaphor / Metaphor (figurative language)
Levels / Semantics / Word semantics / Homonymy/Polysemy
Indo-European languages / Germanic / German
Redirected from
Slogan (advertising) ; Idiomaticity ; Reklame; Advertising ; Conundrum; Pun ; Kontextuelle Bedeutung; Utterance meaning; Contextual meaning; Context (semant.) ; Meaning, derived; Bedeutung, übertragene; Metaphor (figurative language) ; Polysemie; Polysemy; Ambiguität (lex.) ; Ambiguity (lex.) ; Mutual exclusivity (semant.) ; Homonymy/Polysemy ; German
