Linguistic imperialism; Globalisierung; Globalization; Transnationalization; Colonialism/Globalization ; Ideologie und Sprache; Ideology and language; Ideology and linguistics; Ideologie und Sprachwissenschaft; Language and ideology ; Metaphor (aesthetics) ; Lyrik (Sprache) ; Poetic language ; Style analysis ; Accommodation (text production) ; Audience adaptation (text production) ; Receiver orientation (text production) ; Architextualität; Architextuality; Genre theory ; Neuseeland (engl. Sprache in) ; New Zealand (English language in) ; Pākehā; English in New Zealand