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Bibliographic description
Author
Bianchi, Cinzia
Title
Semiotic approaches to advertising texts and strategies: narrative, passion, marketing
Written in
English
Source
Semiotica. - Berlin ; Boston : De Gruyter Mouton
Volume
183
Year
2011
Issue
1-4
Page
243-271
Classification
General topics / History of linguistics / History of linguistics (20th century)
Domains / Rhetoric / Effects of language / Advertising
Domains / Semiotics / Individual aspects (semiot.) / Affect (semiot.)
Domains / Semiotics / Individual aspects (semiot.) / Strategy (semiot.)
Domains / Semiotics / Individual aspects (semiot.) / Advertising (semiot.)
Domains / Semiotics / Sign / Sign change
Levels / Text linguistics / Narratology / Narrative strategy
Redirected from
History of linguistics (20th century) ; Reklame; Advertising ; Affect (semiot.) ; Strategy (semiot.) ; Advertising (semiot.) ; Semiotischer Wandel; Semiotic change; Sign change ; Strategy (narrat.) ; Strategie (narrat.) ; Sprecherstrategie (narrat.) ; Narrative strategy
Named Persons
Barthes, Roland
Eco, Umberto
Floch, Jean-Marie
