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Bibliographic description
Author Search all publications by the author Martin, Marcienne
Title Territoires symboliques et noms de marque: de la langue latine à la société de consommation
Written in French
Source Journal Onoma. - Uppsala : ICOS
Volume 43
Year 2008
Page 177-194
Classification
Domains / Technical language / Media language / Advertising (language) / Slogan (advertising)
Domains / Rhetoric / Effects of language / Evaluation criterion (language effects)
Levels / Lexicology / Loan word / Latinism
Levels / Onomastics / Other names / Trade marks
Indo-European languages / Romance / French
Redirected from
Slogan (advertising) ; Evaluation criterion (language effects) ; Romanismus; Latinism ; Brand names; Names (of brands) ; Warennamen; Ergonym; Trade marks ; French