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Bibliographic description
Author Search all publications by the author Stöckl, Hartmut
Title Multimodale Werbekommunikation - Theorie und Praxis
Written in German
Source Journal Zeitschrift für angewandte Linguistik. - Berlin ; New York, NY : de Gruyter Mouton
Year 2011
Issue 54
Page 5-32
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language / Advertising
Levels / Text linguistics / Picture-word-combination
Levels / Text linguistics / Text analysis
Indo-European languages / Germanic / English
Redirected from
Advertising (language) ; Reklame; Advertising ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Discourse analysis (text.) ; Text analysis ; English