BLLDB - Title Entry - Opiłowski, Roman: Wie viel Bildlichkeit steckt in der Schriftlichkeit? Zur formalen und funktionalen Kreativität in der Werbetypographie

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Bibliographic description

Author		Opiłowski, Roman
Title		Wie viel Bildlichkeit steckt in der Schriftlichkeit? Zur formalen und funktionalen Kreativität in der Werbetypographie

Written in		German
Source		Studia Germanica Gedanensia. - Gdańsk : Wydawnictwo Uniwersytetu Gdańskiego
Volume		21
Year		2010
Page		165-171

Classification
Domains / Rhetoric / Effects of language / Advertising

Domains / Semiotics / Code (semiot.)

Domains / Semiotics / Individual aspects (semiot.) / Typography (semiot.)

Levels / Graphemics / Graphetics

Levels / Text linguistics / Picture-word-combination

Indo-European languages / Germanic / German


Redirected from
Reklame; Advertising ; Kode (semiot.) ; Graphostilistik; Graphostylistics; Typography (semiot.) ; Typographie; Typography; Graphetics ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; German