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Bibliographic description
Author Search all publications by the author Adab, Beverly
Title Cross-cultural assumptions in the translation of advertising - how realistic are they?
Written in English
Source Journal Across languages and cultures. - Budapest : Akad. Kiadó
Volume 1
Year 2000
Issue 2
Page 193-207
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language / Evaluation criterion (language effects)
Domains / Rhetoric / Effects of language / Advertising
Domains / Translation / Translation of technical language
Domains / Translation / Language and culture (translation)
Indo-European languages / Germanic / English
Indo-European languages / Romance / French
Redirected from
Advertising (language) ; Evaluation criterion (language effects) ; Reklame; Advertising ; Technical language (translation of) ; Translation of technical language ; Interkulturelle Übersetzung; Intercultural translation; Foreignizing (translation) ; Domestication (translation) ; Language and culture (translation) ; English ; French