Politics (rhetor.) ; Ad hominem-Argument; Polemic use of language ; Populism; Populismus; Agitation; Wahlkampf ; Ideologie und Sprache; Ideology and language; Ideology and linguistics; Ideologie und Sprachwissenschaft; Language and ideology ; Dispositivanalyse; Dispositive analysis; Critical discourse analysis ; Streitschrift; Schmähschrift ; French