Advertising (language) ; Unhöflichkeit; Impoliteness; Rudeness; Politeness (style of speech) ; Reklame; Advertising ; Language and sex; Gender studies; Metrosexuality; Language and gender ; Stereotype ; Dispositivanalyse; Dispositive analysis; Critical discourse analysis ; English (British) ; Grossbritannien (engl. Sprache in) ; Great Britain (English language in) ; Englisch in Grossbritannien; English in Great Britain; British English ; Spanish