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Bibliographic description
Author Search all publications by the author Stöckl, Hartmut
Title Beyond depicting, language-image-links in the service of advertising
Written in English
Source Journal Arbeiten aus Anglistik und Amerikanistik. - Tübingen : Narr
Volume 34
Year 2009
Issue 1
Page 3-28
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language / Evaluation criterion (language effects)
Domains / Rhetoric / Effects of language / Advertising
Levels / Text linguistics / Picture-word-combination
Levels / Text linguistics / Graphic representation (function in discourse)
Indo-European languages / Germanic / German
Redirected from
Advertising (language) ; Evaluation criterion (language effects) ; Reklame; Advertising ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; Titelvignette; Illustration (text.) ; Vignette (graphic design) ; Graphic representation (function in discourse) ; German