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Bibliographic description
Author
Hornikx, Jos;
Hof, Robert-Jan
Title
De effectiviteit van vreemde talen in productreclame: moet het product passen bij de taal?
Written in
Dutch
Source
Tijdschrift voor taalbeheersing. - Assen : van Gorcum
Volume
30
Year
2008
Issue
2
Page
147-156
Classification
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language / Evaluation criterion (language effects)
Domains / Rhetoric / Effects of language / Advertising
Levels / Lexicology / Loan word / Gallicism
Levels / Lexicology / Loan word / Germanism
Levels / Lexicology / Loan word / Hispanism
Indo-European languages / Germanic / Dutch
Redirected from
Advertising (language) ; Evaluation criterion (language effects) ; Reklame; Advertising ; Gallicism ; Germanism ; Hispanism ; Holländisch; Dutch
