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Bibliographic description
Author Search all publications by the author Hirner, Roman
Title Text-Bild-Beziehungen von Werbeheadlines
Written in German
Source Journal Zeitschrift für angewandte Linguistik. - Berlin ; New York, NY : de Gruyter Mouton
Year 2008
Issue 48
Page 29-47
Classification
Domains / Technical language / Media language / Headline
Domains / Technical language / Media language / Advertising (language)
Domains / Rhetoric / Effects of language / Advertising
Levels / Text linguistics / Picture-word-combination
Indo-European languages / Germanic / German
Redirected from
Überschrift (Mediensprache) ; Title (media language) ; Teaser; Lead; Unterzeile; Headline ; Advertising (language) ; Reklame; Advertising ; Word-picture-combination; Text-Bild-Verbindung; Multimodality (text linguistics) ; Multimodalität (Textlinguistik) ; Bildlinguistik; Picture-word-combination ; German