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Bibliographic description
Author
Portmann-Tselikas, Paul R.
Title
Mit Worten bewegen durch überzeugende Versionen von Welt
Written in
German
Source
Religiöse Appelle und Parolen. - Stuttgart : Kohlhammer
Year
2008
Page
73-91
Classification
Domains / Technical language / Media language / Advertising (language) / Slogan (advertising)
Domains / Pragmalinguistics / Individual aspects (pragm.) / Persuasion (pragm.)
Domains / Rhetoric / Argumentation (rhetor.)
Domains / Rhetoric / Effects of language / Advertising
Levels / Text linguistics / Text analysis / Critical discourse analysis
Indo-European languages / Germanic / German
Redirected from
Slogan (advertising) ; Persuasiver Text; Persuasive discourse; Compliance-gaining message; Beeinflussung; Suggestibility ; Reklame; Advertising ; Dispositivanalyse; Dispositive analysis; Critical discourse analysis ; German
Named Persons
Göttert, Karl-Heinz
