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Bibliographic description
Author Search all publications by the author Hirner, Roman
Title Linguistische Untersuchungen an Werbeheadlines von Anzeigen der FAZ, SZ und des Stern 2004
Place : Publ. Hamburg: Kovač
Year 2007
Written in German
Extent IX, 455 S.
Academic paper Zugl.: Augsburg, Univ., Diss., 2006
ISBN 978-3-8300-3099-7; 3-8300-3099-1
Series Schriftenreihe Philologia; 101
Selections from contents
Selections from contents
Selections from contents
Classification
Domains / Technical language / Media language / Newspaper language
Domains / Technical language / Media language / Headline
Domains / Technical language / Media language / Advertising (language)
Domains / Pragmalinguistics / Individual aspects (pragm.) / Ambiguity (pragm.)
Domains / Pragmalinguistics / Speech-act theory / Speech-act type
Domains / Pragmalinguistics / Speech-act theory / Speech-act type / Suggestion
Domains / Rhetoric / Stylistic figure
Domains / Semiotics / Individual aspects (semiot.) / Typography (semiot.)
Domains / Style/Aesthetics / Style analysis
Indo-European languages / Germanic / German
Redirected from
Presse (Sprache) ; Zeitungssprache; Newspaper language ; Überschrift (Mediensprache) ; Title (media language) ; Teaser; Lead; Unterzeile; Headline ; Advertising (language) ; Equivocation (pragm.) ; Ambiguity (pragm.) ; Speech-act type ; Proposal; Recommendation; Empfehlung; Exhortative; Kohortativ; Suggestion ; Stylistic figure ; Graphostilistik; Graphostylistics; Typography (semiot.) ; Style analysis ; German
Subject terms
Frankfurter Allgemeine Zeitung (FAZ) (dt. Zeitung) | Süddeutsche Zeitung (dt. Zeitung) | Stern (dt. Zeitschrift)
Reviews
Jílková, Hana. Roman Hirner: Linguistische Untersuchungen an Werbeheadlines von Anzeigen der FAZ, SZ und des Sterns 2004 [Rezension], 2008